Products · Baby & kids nutrition · Bobbie

Bobbie Whole Milk Infant Formula, grass-fed (14.1 oz can)

Whole-milk formula, almost all organic but no USDA Organic seal. Consumer Reports and Lead Safe Mama found no lead, arsenic, cadmium or mercury, but Florida’s own results flag its mercury (average 4.33 ppb); Bobbie disputes that.

Best for Parents who want a whole-milk formula with fewer added oils at the lowest price Bobbie charges, do not need the organic seal, and can live with an unresolved Florida mercury result.

Breast milk first, when it’s possible

Major health groups recommend breast milk as a baby’s first food whenever it is possible, for what it protects against. When it isn’t possible, or isn’t enough, formula is a safe choice, and donor milk and breastfeeding help are there if you want them.

Why

The American Academy of Pediatrics recommends breast milk alone for about 6 months, then breast milk alongside other foods for 2 years or beyond, as long as mother and baby both wish. The World Health Organization gives the same advice. AAP policy statement, Pediatrics 2022 (opens in a new tab)
Breastfed babies have fewer infections, especially gut infections. Lancet review, 2016 (opens in a new tab)
Breastfeeding likely lowers the risk of sudden infant death. For mothers, it likely lowers the risk of ovarian cancer and high blood pressure. Umbrella review of 192 meta-analyses, 2025 (opens in a new tab)
Formula is a safe, regulated choice when breastfeeding is not possible or not enough, used alone or alongside breast milk. FDA, infant formula information for parents (opens in a new tab)

Our rating: Fair (3.3 of 5)
Price range: Mid-range
Size: 14.1 oz (400 g) can
Made in: Made in the USA by Bobbie; the maker says the whole milk comes from grass-fed cows in New Zealand and the lactose from US family farms

approx. $23 for a 14.1 oz can (about $1.63 an ounce); $92 for 4 cans

See it on Bobbie’s site → (opens in a new tab)

We are not affiliated with Bobbie. This link goes to the maker’s own page, with no tracking code. How we're funded.

Also sold at Walmart ($23 ($22.97 a can)), Target ($23 ($22.99 a can, $1.63 an ounce)), Thrive Market ($23 ($22.99; $20.99 for members)) .

Reader ratings & reviews

– out of 5

Loading ratings…

Have this product? Please rate it.

Reviews are personal experiences, not research, and they never change our quality ratings. Every review is read by our team before it appears.

How we evaluated it

How it scores Our rating, metric by metric Fair, 3.3 of 5

Ingredients 30% of the rating 4 of 5

Whole milk and whey are organic and the fat leans on milk fat, with lactose the only sugar and no corn syrup or palm oil, but the label is not USDA Organic and carries the usual long vitamin and mineral list.
Independent testing 35% of the rating 3 of 5

Consumer Reports found arsenic, lead, cadmium and mercury all not detected in 2026, but Florida’s state test reports mercury averaging 4.33 ppb in this exact formula, and Bobbie paid for the second lab’s tests.
Trust 25% of the rating 3 of 5

Bobbie’s 2019 Class I recall of an older imported formula and the disputed Florida result weigh against it; nothing has been recalled since and Consumer Reports rates every Bobbie formula a top choice.
Value 10% of the rating 3 of 5

About $1.63 an ounce, the lowest of Bobbie’s formulas but well above the $0.76 an ounce Consumer Reports listed for store-brand ProCare.

The rating, 3.3 of 5, is the weighted average of these scores. See how we rank baby & kids nutrition and our standard.

Where to buy Stores and the prices we saw 3 stores

Walmart (opens in a new tab) approx. $23 ($22.97 a can). Sold and shipped by Walmart.com on 2026-11-02, about $1.63 an ounce.
Target (opens in a new tab) approx. $23 ($22.99 a can, $1.63 an ounce). Listed as “Bobbie Grass Fed Whole Milk Infant Powdered Formula”, 14 oz, in stock on target.com on 2026-11-03 with no marketplace seller shown. Its ingredient list is a different version from Walmart’s.
Thrive Market (opens in a new tab) approx. $23 ($22.99; $20.99 for members). 14.1 oz tin, listed in stock on 2026-11-03. Thrive is a membership store; the member price is about $1.49 an ounce.

Prices as we saw them on November 3, 2026. They change often. These links carry no tracking code and earn us nothing.

What’s in it Every ingredient, in label order 9 ingredients

Lactose
Organic whole milk
Organic whey protein concentrate
Organic high oleic (safflower or sunflower) oil
Organic low erucic acid rapeseed oil
Organic coconut oil
Organic linoleic (sunflower or safflower) oil
Organic nonfat milk
Less than 1% of: organic low erucic acid rapeseed lecithin, Schizochytrium sp. oil (a source of DHA), Mortierella alpina oil (a source of ARA), potassium citrate, sodium phosphate, calcium carbonate, potassium chloride, magnesium chloride, potassium hydroxide, calcium hydroxide, sodium chloride, potassium bicarbonate, ferrous sulfate, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenite, choline bitartrate, ascorbic acid (vitamin C), ascorbyl palmitate, inositol, L-carnitine, mixed tocopherols concentrate, dl-alpha tocopheryl acetate (vitamin E), niacinamide (vitamin B3), calcium pantothenate, vitamin A palmitate, riboflavin (vitamin B2), thiamine hydrochloride (vitamin B1), pyridoxine hydrochloride (vitamin B6), folic acid, phytonadione (vitamin K), biotin, cholecalciferol (vitamin D3) and cyanocobalamin (vitamin B12). Contains milk.

Who tested it What each test found, and who paid for it 5 tests

Independent Consumer Reports (nonprofit; tested 49 more formulas in 2026) March 2026

Bobbie Grass-Fed Whole Milk (non-organic) powder: total arsenic, lead, cadmium and mercury not detected, aluminum 95 ppb; BPA, BPF, BPS and acrylamide not detected. Open ↗ (opens in a new tab)
Independent Consumer Reports, best-formulas article March 2026

Lists it among the best whole-milk formulas. Notes it is cheaper than the certified organic version and still uses several organic ingredients, including the whole milk and whey protein. Open ↗ (opens in a new tab)
Maker’s own test Lead Safe Mama (advocacy business; earns Amazon affiliate income; Bobbie paid for the 2024 and 2026 rounds) April 2026

Retail-bought cans sent blind to a third-party lab: lead, cadmium, arsenic and mercury all not detected, mercury below 2 ppb. Bobbie paid for the testing at Lead Safe Mama’s invitation. The November 2024 round, also paid for by Bobbie, was clean too. Open ↗ (opens in a new tab)
Paid certification Clean Label Project (a certification program that brands apply to)

Its Bobbie brand page lists “Bobbie Whole Milk Infant Formula Milk Based Powder with Iron”, but the certificate button for every Bobbie product reads “Certificate is not available for this product”. We could not see a certificate, its date or what it covers. Open ↗ (opens in a new tab)
Independent Florida Department of Health, Healthy Florida First (state program) January 2026

Tested 24 formulas in January 2026. Its results table lists “Bobbie Infant Formula”, pictured as the Whole Milk can, with mercury averaging 4.33 ppb (highest single result 9.23 ppb), arsenic 1.18 ppb, lead 0.90 ppb and cadmium about zero, and its scorecard flags only the mercury. Florida published no lab reports, lot numbers or lab name; Bobbie says the batch numbers Florida sent were not its own. Consumer Reports and Lead Safe Mama found no mercury. The table was linked from Florida’s page through at least March 2026; the file is still online but the page no longer links it. Open ↗ (opens in a new tab)

Who paid, and why it matters

Independent The tester took no money from the maker for it: a consumer group, a journalist, a university or a regulator.
Paid certification An outside lab or certifier tested or listed it, and the maker paid for that.
Maker’s own test A lab report or certificate of analysis the maker commissioned and published.

A certification is a floor, not a verdict: it checks what its program checks and nothing else. We weigh tests by someone with no stake in the result most.

What people ask Worries raised online and elsewhere, and what we found 7 questions

Is it organic?: Not certified. Bobbie says this formula is made with organic, purposefully sourced ingredients but does not carry the USDA Organic certification, unlike its Organic Whole Milk. On the label, the whole milk, whey, oils and nonfat milk are organic; the lactose and the vitamin and mineral premix are not.
Did Florida find mercury in it?: Florida says so. Its results table (opens in a new tab) lists “Bobbie Infant Formula”, pictured on its scorecard (opens in a new tab) as the Whole Milk can, with a mercury average of 4.33 ppb and a highest single result of 9.23 ppb, and the scorecard flags it. Florida’s first graphic in January had put the flag on the organic formula instead, and Food Safety Magazine’s list (opens in a new tab) repeated that version. Salon (opens in a new tab) reports that Bobbie asked at least six times for methods and lab data, that the batch numbers Florida sent were not Bobbie’s, and that Bobbie calls the first graphic mismatched with the table. Florida published no lab reports, lot numbers or lab name, and toxicologists told Food Safety Magazine the missing methods make the results hard to interpret. Florida’s page linked that table through at least March 2026 and no longer does, though the file is still online. Consumer Reports and Lead Safe Mama found no mercury in this formula, so we list it as an unresolved conflict, not as a failure.
Has Bobbie been recalled?: Once, in 2019: a Class I openFDA record (opens in a new tab) (F-1486-2019) for 306 units of an imported German “companion formula” that did not give some infants adequate nutrition, closed on 28 June 2019. FDA’s alert (opens in a new tab) said its label lacked amounts for required nutrients and that an inspection found the firm out of compliance. We found nothing since, including during the 2025 and 2026 formula recalls of other brands; openFDA was last updated 28 October 2026.
Is a whole-milk formula the same as giving cow’s milk?: No. It is a regulated infant formula with added iron and the nutrients FDA requires. Plain cow’s milk is not a substitute for formula before 12 months; our guide to choosing an infant formula cites a review in which infants given cow’s milk had nearly four times the risk of iron-deficiency anemia.
Is the label the same at every store?: Not quite. The label we list is the one on Walmart’s listing, and it matches Consumer Reports’ description of the main ingredients (lactose, organic whole milk, organic whey protein concentrate). Target’s listing shows a different version: the oils come before the whey protein, there is no organic nonfat milk, and the vitamin and mineral list is in a different form. Neither lists sweeteners, flavors or colors.
Who paid for the clean results?: Consumer Reports paid for its own tests, and Florida’s state program is independent of Bobbie. Bobbie paid for Lead Safe Mama’s 2024 and 2026 rounds and arranged the Clean Label Project certification and Light Labs screening. Lead Safe Mama says it reported the results as it found them and earns Amazon affiliate income.
Any Prop 65 notices?: None name Bobbie in the California Attorney General’s search (opens in a new tab), searched 2 and 3 Nov 2026.

Why we chose it What put it on our list 4 points

Consumer Reports’ March 2026 round found total arsenic, lead, cadmium and mercury all not detected, with no BPA or acrylamide, and listed it among its top whole-milk formulas. Lead Safe Mama’s April 2026 lab, paid for by Bobbie, also found all four metals not detected, as it had in November 2024.
The fat comes mostly from whole milk, so the label needs fewer added oils. Lactose is the carbohydrate, and the label has no corn syrup, maltodextrin or palm oil. The DHA comes from algae.
Nearly every ingredient on the label is organic (only the lactose and the vitamin and mineral premix are not), and it is the cheapest of Bobbie’s formulas at about $23 a can.
The maker says each batch gets 2,000 or more in-house checks and monthly Light Labs screening, it is on FDA’s list of infant formulas marketed in the US, and it is one of the four Bobbie formulas Consumer Reports calls a top choice.

Trade-offs What to weigh before you buy 7 points

Florida’s own results table gives this formula, listed as “Bobbie Infant Formula” and pictured as the Whole Milk can, a mercury average of 4.33 ppb (highest single result 9.23 ppb), and its scorecard flags it. Consumer Reports and Lead Safe Mama found no mercury, Florida published no lab reports or lot numbers, and Bobbie says the batch numbers Florida sent were not its own. We cannot settle it, so we score testing a 3.
It is not USDA Organic. Bobbie says so itself, and the lactose is not listed as organic. If the seal matters to you, Bobbie’s organic whole-milk and original formulas have it.
It shares Bobbie’s record: a Class I recall in 2019 of an older imported formula whose label FDA said left out required nutrients. Nothing has been recalled since.
Bobbie paid for Lead Safe Mama’s tests in 2024 and 2026, and the Clean Label Project certification and Light Labs screening are arranged by the maker. Consumer Reports and Florida’s health department are the independent checks, and they disagree.
At about $1.63 an ounce it is still more than double the $0.76 an ounce Consumer Reports listed for Kirkland ProCare. Consumer Reports calls whole-milk formulas a new crop on the market, and most babies do well on any regulated formula of the right type.
Stores show two versions of the label (see the checks), so read the can you buy.
Ask your pediatrician before switching, especially for a newborn or a baby with a milk allergy.

What to know Details worth knowing first

This is Bobbie’s whole-milk formula without the organic seal. Whole milk supplies most of the fat, so the label needs fewer added oils, and lactose is the only sugar. Almost every ingredient on the label is organic, but Bobbie says it is not certified, and it costs about $23 a can, the least of Bobbie’s formulas.

Its test record is mixed. Consumer Reports found no arsenic, lead, cadmium or mercury in March 2026, and Lead Safe Mama’s lab, paid for by Bobbie, found none in April. But Florida’s health department reported mercury averaging 4.33 ppb in this formula in January 2026, and its own scorecard still flags it. Florida published no lab reports or lot numbers and Bobbie disputes the result, so we cannot settle it and we score testing a 3. Bobbie’s 2019 recall of an older import is also on its record.

Most babies do well on any regulated formula of the right type, as our guide to choosing an infant formula explains. Ask your pediatrician before you change formula.

What we checked Each claim, and how sure we are of it 6 checks

How Bobbie Whole Milk Infant Formula, grass-fed (14.1 oz can) measures up against our baby & kids nutrition criteria
What we checked	What we found
Third-party contaminant testing for this exact product Verified	Consumer Reports, March 2026: arsenic, lead, cadmium and mercury not detected. Lead Safe Mama, 2026: all four not detected, paid for by Bobbie. Florida, January 2026: mercury averaging 4.33 ppb, flagged. The results conflict.
Clean Label Project certificate Maker’s claim	Bobbie says all four formulas are certified. CLP’s page lists the product but shows “Certificate is not available for this product”.
Organic Maker’s claim	Not USDA Organic, per Bobbie. Most ingredients on the label are marked organic.
Plain label: no corn syrup, palm oil or added flavors Maker’s claim	Full label read on Walmart’s listing on 2 Nov 2026, and on Target’s listing on 3 Nov 2026 (a different version). Lactose is the only carbohydrate; no flavors, colors or sweeteners are listed on either.
On FDA’s list of infant formulas marketed in the US Verified	FDA’s list names “Bobbie Whole Milk Infant Formula Milk-Based Powder with Iron” (read 3 Nov 2026). FDA says makers must notify it before selling and that the list is not an endorsement. The iron content is the maker’s: Walmart’s listing says “with 1.2mg Iron”.
Recalls and notices Verified	One Class I recall in 2019 (older imported product), none since in openFDA; no Prop 65 notices; one unresolved Florida mercury result for this formula.

What the labels mean

Verified We opened an independent record that confirms it: a certifier’s listing, a regulator’s list or a lab report. It is linked under Sources.
Maker’s claim The maker says so on its own page or label. We read it but found no independent record.
Not verified We looked and could not confirm it, or the maker does not say. Treat it as unknown.

Sources Where our facts come from 21 sources

Bobbie Whole Milk Infant Formula product page. Maker’s page. $92 for 4 cans ($23 a can), read 3 Nov 2026. The page does not show the label as text. Open ↗ (opens in a new tab)
Bobbie formula safety page. Maker’s page. Says the whole milk formula is not USDA Organic; 2,000+ checks, monthly Light Labs screening, spore testing of whole milk powder from June 2026. Open ↗ (opens in a new tab)
Walmart: Bobbie Whole Milk Infant Formula, 14.1 oz. Independent source. $22.97, sold and shipped by Walmart.com, full ingredient list, read 2 Nov 2026. Open ↗ (opens in a new tab)
Target: Bobbie Grass Fed Whole Milk Infant Powdered Formula, 14 oz. Independent source. $22.99, in stock, read 3 Nov 2026; a different version of the ingredient list. Open ↗ (opens in a new tab)
Thrive Market: Bobbie Grass-Fed Whole Milk Infant Formula, 14.1 oz tin. Independent source. $22.99 list, $20.99 for members, in stock, read 3 Nov 2026. Open ↗ (opens in a new tab)
Consumer Reports: baby formula test results, March 2026 (PDF). Test report. Per-formula numbers in parts per billion. Open ↗ (opens in a new tab)
Consumer Reports: We Tested 49 More Baby Formulas for Lead and Arsenic. Test report. March 2026 round; every Bobbie formula spot-checked in both rounds was a top choice. Open ↗ (opens in a new tab)
Consumer Reports: Best Baby Formulas From Our Tests (March 2026). Test report. Top choices, whole-milk list and prices per ounce. Open ↗ (opens in a new tab)
Lead Safe Mama: Bobbie Whole Milk Infant Formula, green can (April 2026). Test report. Bobbie paid for the test; says the November 2024 test was clean. Open ↗ (opens in a new tab)
Lead Safe Mama: comparative test results for four Bobbie formulas (April 2026). Test report. Also discusses Florida’s results. Open ↗ (opens in a new tab)
Clean Label Project: Bobbie brand page. Certifier or regulator listing. Lists this formula; every Bobbie product shows “Certificate is not available for this product”. Open ↗ (opens in a new tab)
Florida Healthy Florida First: infant formula results table (January 2026, PDF). Test report. Bobbie Infant Formula: mercury average 4.33 ppb, highest 9.23 ppb; arsenic 1.18, lead 0.90. Still online, no longer linked from Florida’s page. Open ↗ (opens in a new tab)
Florida Healthy Florida First: baby formula scorecard (current). Test report. Mercury flag on “Bobbie Infant Formula”, pictured as the Whole Milk can; read 3 Nov 2026. Open ↗ (opens in a new tab)
Florida scorecard as archived on 26 January 2026. Independent source. Still shows the first graphic, with the flag on the organic formula and none on this one. Open ↗ (opens in a new tab)
Florida scorecard as archived on 29 January 2026. Independent source. Shows the changed graphic, with the flag on “Bobbie Infant Formula”. Open ↗ (opens in a new tab)
Food Safety Magazine: Florida launches food contaminant testing program (January 2026). Test report. Repeats the first graphic’s version (4.33 ppb under the organic name); carries a 9 February 2026 toxicologist update on missing methods. Open ↗ (opens in a new tab)
Salon: Healthy Florida First’s toxic baby formula dilemma (March 2026). Independent source. Bobbie’s account of the mismatched graphic and the batch numbers. Open ↗ (opens in a new tab)
openFDA food enforcement reports, recalling firm “Bobbie”. Certifier or regulator listing. One record, from 2019; database last updated 28 Oct 2026, read 3 Nov 2026. Open ↗ (opens in a new tab)
FDA: Advises consumers to stop using infant formula from Bobbie Baby Inc. (June 2019, archived copy). Certifier or regulator listing. Companion formula made in Germany; missing label nutrients; inspection finding; recall terminated 28 June 2019. Open ↗ (opens in a new tab)
FDA: Infant formulas marketed in the U.S.. Certifier or regulator listing. Lists all four Bobbie formulas as non-exempt infant formulas; read 3 Nov 2026. Open ↗ (opens in a new tab)
California Attorney General: Prop 65 60-day notice search, defendant “Bobbie”. Certifier or regulator listing. No results on 2 and 3 Nov 2026. Open ↗ (opens in a new tab)

Alternatives Other options to compare 2 options

Bobbie Organic Infant Formula The original recipe with a USDA Organic seal and nonfat milk. About $26 a can.
Bobbie Organic Gentle Infant Formula Partly broken-down whey protein for fussy babies, still lactose only. About $32 a can.

Reader ratings & reviews

How we evaluated it

Weekly research digest