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Branch Basics The Concentrate

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Branch Basics The Concentrate

A seven-ingredient, fully listed cleaning concentrate that MADE SAFE lists as certified and EWG lists as Verified. We found no EPA Safer Choice mark.

Best for People who want to replace several household cleaners and laundry products with one fragrance-free, fully listed concentrate.

Our quality rating
Good (4 of 5)
Verified marks
MADE SAFE certified, EWG Verified (listing: Branch Basics The Concentrate, Fragrance-Free)
Size
33.8 fl oz concentrate, diluted for each job

approx. $55

See it on Branch Basics’s site →

We are not affiliated with Branch Basics. This link goes to the maker’s own page, with no tracking code. How we're funded.

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    Reviews are personal experiences, not research, and they never change our quality ratings. Every review is read by our team before it appears.

    How we evaluated it

    Why we chose it What put it on our list 4 points
    • The full ingredient list is on the page: water, decyl glucoside, coco-glucoside, chamomile flower extract, sodium bicarbonate, sodium gluconate and sodium citrate. No fragrance, dye or preservative is listed.
    • MADE SAFE’s directory lists The Concentrate as certified, and EWG’s own directory lists “Branch Basics The Concentrate, Fragrance-Free” as EWG Verified (data updated October 5, 2026), with the same seven ingredients as the product page.
    • One bottle does several jobs. The page gives dilutions for all-purpose cleaner (1 part concentrate to 11 parts water), bathroom (1 to 5), foaming hand wash (1 to 4) and laundry (1 to 2).
    • The maker says the unmixed concentrate lasts at least two years.
    Trade-offs What to weigh before you buy 4 points
    • It costs $55 up front, and the page does not say how many bottles of cleaner it makes.
    • You need bottles. The page says to pour it into “any of our refillable bottles”, and that the formula is biodegradable but the packaging is not.
    • The “free from” list (sulfates, chlorine, phosphates, phthalates, parabens, VOCs and endocrine disruptors) is the maker’s statement, not a test result.
    • It is a cleaner, not a disinfectant. Products that claim to kill germs need an EPA registration number.
    What to know Details worth knowing first

    Many of the risks we describe in common cleaning products come from fragrance, quaternary ammonium disinfectants and ingredients that are not listed at all. Branch Basics takes the opposite approach: a short, fully listed formula and one concentrate that you dilute for different jobs.

    The reasons this one is on the list are the ingredient list and two independent listings. MADE SAFE’s directory lists The Concentrate as certified, and EWG’s directory lists it as EWG Verified. We found no EPA Safer Choice mark.

    Disinfecting is a separate job. A product that claims to kill germs needs an EPA registration number, and this is a cleaner. For laundry, see laundry products for the ingredients to look out for.

    Quality & testing How it measures up against our checklist Good, 4 of 5 · 6 checks
    Quality rating Good

    An editorial rating of how well it meets our criteria for cleaning & laundry, given what we could verify. We only list products rated 3 or above.

    Tested by
    MADE SAFE; EWG Verified (directories we opened)
    How Branch Basics The Concentrate measures up against our cleaning & laundry criteria
    What we checked What we found
    Full ingredient disclosure Maker’s claim Seven ingredients listed on the product page. The page makes no statement about fragrance components because none is listed.
    Independent mark: MADE SAFE Verified MADE SAFE’s directory lists “The Concentrate” among Branch Basics products certified as made with safe ingredients.
    Independent mark: EWG Verified Verified EWG’s Guide to Healthy Cleaning lists “Branch Basics The Concentrate, Fragrance-Free” with the EWG Verified mark and “Ingredient disclosure: good”. Data last updated October 5, 2026. Its seven ingredients match the product page.
    Independent mark: EPA Safer Choice Not verified We found no Safer Choice mark on the product page.
    Fragrance-free Maker’s claim No fragrance in the ingredient list.
    Concentrates and refills Maker’s claim A concentrate with written dilutions and refillable bottles. The packaging is not biodegradable, according to the maker.
    What the labels mean
    • Verified We opened an independent record that confirms it: a certifier’s listing, a regulator’s list or a lab report. It is linked under Sources.
    • Maker’s claim The maker says so on its own page or label. We read it but found no independent record.
    • Not verified We looked and could not confirm it, or the maker does not say. Treat it as unknown.
    Sources Where our facts come from 3 sources
    1. Branch Basics The Concentrate product page. Maker’s page. Open ↗
    2. MADE SAFE directory: Branch Basics products. Certifier or regulator listing. Lists The Concentrate, Oxygen Boost, Hand Soap (Fragrance Free) and Beeswax Candle as certified. Open ↗
    3. EWG Guide to Healthy Cleaning: Branch Basics The Concentrate, Fragrance-Free. Certifier or regulator listing. Carries the EWG Verified mark. EWG’s site may block automated fetches. Open ↗
    Alternatives Other options to compare 2 options
    • EPA Safer Choice cleaners EPA’s product search is public, and Safer Choice products are screened ingredient by ingredient. Check the exact product, and use the fragrance-free filter if you want to avoid scent.
    • Plain soap, baking soda and vinegar Our household chemicals guide covers simple homemade options.

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