Products · Cleaning & laundry · Seventh Generation
Seventh Generation EasyDose Ultra Concentrated Laundry Detergent, Free & Clear
Reader ratings
A concentrated, fragrance-free liquid that EPA lists as Safer Choice, at about 20 cents a load. Its label has no isothiazolinone preservative, unlike the brand’s other Free & Clear liquids. No second independent mark.
Best for Shoppers who want a widely sold, low-cost, fragrance-free detergent with an EPA listing behind it.
- Our quality rating
- Good (4 of 5)
- Price range
- Budget
- Verified marks
- EPA Safer Choice, listed as fragrance-free
- Size
- 23.1 fl oz pump bottle, 66 loads at one squeeze per load
approx. $13 for 66 loads (23.1 fl oz)
See it on Seventh Generation’s site →We are not affiliated with Seventh Generation. This link goes to the maker’s own page, with no tracking code. How we're funded.
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Your review
Reviews are personal experiences, not research, and they never change our quality ratings. Every review is read by our team before it appears.
How we evaluated it
Why we chose it What put it on our list
- EPA’s Safer Choice table lists “EasyDose Ultra Concentrated Laundry Detergent, Free & Clear” from Seventh Generation with the fragrance-free flag set to true. We read it on 2026-10-22.
- The label on Seventh Generation’s page has 11 ingredients, each with its job: water, laureth-6, propylene glycol, octyl/decyl glucoside, glycerin, sodium oleate, sodium chloride, citric acid and three enzyme blends. It lists no fragrance, dye or preservative.
- It is concentrated: 66 loads in a 23.1 fl oz bottle, one squeeze per load, according to the maker. At $13.15 that is about 20 cents a load.
- A safety data sheet is linked from the page in English, Spanish and French.
Trade-offs What to weigh before you buy
- Check the label of the size you buy. The brand’s other Free & Clear liquids (the 45, 90 and 135 fl oz detergent, the dish liquid, the dishwasher gel and the all-purpose cleaner) list benzisothiazolinone and methylisothiazolinone as preservatives. This EasyDose label does not.
- Laureth-6 is an ethoxylated surfactant. Our laundry guide notes that 1,4-dioxane can be a contaminant of ethoxylation. We found no test result for this product.
- It carries one independent mark. EWG’s Verified cleaning list has no Seventh Generation products.
- Seventh Generation is owned by Unilever. In 2017 it settled a class action over “natural” and “non-toxic” claims, which cited the preservatives named above. The company denied wrongdoing.
What to know Details worth knowing first
Our guide to laundry products recommends fragrance-free detergent and a small dose. Seventh Generation’s EasyDose is a plain, widely stocked way to do that: a concentrate in a pump bottle, with a Free & Clear formula that EPA lists as fragrance-free.
Its place on this list rests on the EPA record and the label. It is a mainstream detergent, so the surfactants are synthetic ones made from plant oils, not soap. That is why we point out laureth-6 and the company’s history above. The label does not list the isothiazolinone preservatives that appear on some of the brand’s other liquids, which is the main reason we picked this product over its siblings.
Only one outside source backs it, and the brand’s own claims (biobased content, hypoallergenic, Leaping Bunny) are the maker’s. If you want two independent records or a shorter ingredient list, see the alternatives below.
Quality & testing How it measures up against our checklist
- Tested by
- EPA Safer Choice (dataset we read)
| What we checked | What we found |
|---|---|
| Full ingredient disclosure Maker’s claim | All 11 ingredients on the product page with their functions, plus a downloadable safety data sheet. No CAS numbers are given. |
| Independent mark: EPA Safer Choice Verified | EPA’s Envirofacts table has “EasyDose Ultra Concentrated Laundry Detergent, Free & Clear”, Seventh Generation, laundry detergents, company in good standing. Seventh Generation has 177 rows in the table. |
| Independent mark: EWG Verified Not verified | EWG’s Verified cleaning list shows no products from Seventh Generation. |
| Fragrance-free Verified | EPA marks this product fragrance-free, and the label lists no fragrance. |
| Concentrates and refills Maker’s claim | A concentrate with a pump: 66 loads in 23.1 fl oz, one squeeze a load. The maker says it uses 60% less plastic than its 90 fl oz bottle. There is no refill pack. |
| Honest germ claims Maker’s claim | No germ-killing claim on the page. |
What the labels mean
- Verified We opened an independent record that confirms it: a certifier’s listing, a regulator’s list or a lab report. It is linked under Sources.
- Maker’s claim The maker says so on its own page or label. We read it but found no independent record.
- Not verified We looked and could not confirm it, or the maker does not say. Treat it as unknown.
Sources Where our facts come from
- Seventh Generation EasyDose Ultra Concentrated Laundry Detergent, Free & Clear product page. Maker’s page. Ingredient list and dosing as seen 2026-10-22. Open ↗
- EPA Safer Choice products table (Envirofacts), rows for Seventh Generation. Certifier or regulator listing. EPA’s product finder entry for this product is https://www.epa.gov/saferchoice/products#search=a04t00000098fraAAA. Open ↗
- Rapoport-Hecht v. Seventh Generation: settlement summary. Independent source. A claims site’s summary of the 2014 case and the $4.5 million settlement, final approval April 28, 2017. Open ↗
Where to buy Other stores and the prices we saw
- iHerb approx. $13.15. One-time price seen 2026-10-22. The UPC on iHerb’s page (732913447053) matches the UPC in EPA’s record. Seventh Generation’s own page shows no price and points to retailers.
Prices as we saw them on October 22, 2026. They change often. These links carry no tracking code and earn us nothing.
Alternatives Other options to compare
- Meliora Laundry Powder, Unscented Three components and no preservatives, with a MADE SAFE listing, at about 13 to 16 cents per HE load. You pay $21 up front for the canister.
- Dirty Labs Bio Laundry Detergent, Free & Clear EPA Safer Choice and EWG Verified listings and no preservatives, at 35 to 50 cents a load.